I just ran across this and thought it was not only entertaining, but has to do with green building and recycling! The GAP is taking old jeans and turning them into denim insulation (ultratouch) for those in need in our communities. From the 6th to the 20th bring in your used, worn, ripped jeans and turn them in for 30% off some new jeans. I don’t know if they have to be GAP branded jeans (update: It looks like they don’t, see store for details) you turn in or just any jeans, but I think it is pretty neat.
Note: If you have a GAP credit card they will give you an additional 5% off